Top 13 Guidelines To Create A Usable Ecommerce Website

Succeeding at an ecommerce venture is easier said than done. Your competitors are constantly upgrading their services. Your customers are constantly looking for better deals. Here’s what you can do to keep them shopping at your site – make the shopping a wonderful experience!

Create A Usable Ecommerce Website

1. Enable Live Chat In Cart

While shopping, shoppers may suddenly get doubts that need to be answered immediately. Provide a Live Chat Customer Service in the Shopping Cart to enable shoppers to get quick answers. This will help reassure them so they can go on with the shopping.

2. Privacy, Security And Trust Assurance

Display a clear Privacy Statement detailing your security measures. Display genuine testimonials, security and trust certificate symbols (Hacker Safe, BizRate,VeriSign). Use Https in your URL. List multiple contact options including physical address in the Contact Us page.

3. No Hidden Charges

Your shoppers want to know exactly how much they’ll be paying for their goods. That includes everything – taxes, other charges, shipping. Be upfront about all your charges. Provide a calculator so that shoppers can calculate their tax burden if they want to.

4. Minimum-click Navigation

Minimize the number of clicks to select products and complete the shopping cycle. Allow primary navigation to the left of all pages so shoppers can quickly visit any page or product. Also enable breadcrumbs so the shopper always knows where he is.

5. Great Search Feature

Help shoppers to quickly find what they’re looking for, and allow them to filter and sort the results in several ways. Make it a fast and fun experience. Today’s shoppers don’t have time to view pages and pages of products and read every description. Allow shoppers to search based on product number, name, brand name, first two letters of product and so on.

6. Clever Typography

Keep CTAs bold, allow plenty of white space in copy, and make sure your fonts are very legible. Keep in mind that not all shoppers have twenty-twenty eyesight.Avoid negative backgrounds, fancy shadows and 3D effects that make it hard to read content. Thoroughly test font color, type and size for each page before finalizing.

7. Cross-sell Suggestions

Based on what your shoppers are buying suggest recommended products. Make sure your suggestions are in line with your estimate of what the shopper wants, not just what you want to sell. By doing this, you’ll make it easy for the shopper to purchase related items.

8. Intuitive Order Process Flow

Display a message at each step of the shopping process to let shoppers know how many steps are pending. Keep the number of steps to a maximum of 3 or 4. Allow shoppers to go back to previous steps and make corrections, and enable automatic order update without forcing shoppers to refresh cart again. s

9. Cart Visibility

Place a shopping cart icon on the top right corner of every page after the shopper logs in. Let this icon display the count of the items in the shopping cart and also the amount payable. Shoppers feel more in control when they are able to view exactly how much they’re in for.

10. Cart Updates

Enable automatic updating of item quantity in the cart; this allows shoppers to just update quantity quickly and view their totals. If you make it necessary to click an update process icon for each quantity update, you’ll frustrate shoppers with loaded carts. Also make it easy to add other items to the cart, without having to leave the cart.

11. Shopping Confirmation

Allow your shoppers to review the shopping confirmation page before they confirm the order. Allow them to delete items and update quantities on this page as well, for last minute changes. Also list all charges on this page, with a mouseover description on each charge type so that shoppers know what they’re paying for.

12. Highly-visible CTAs

Keep every CTA, especially your purchase CTAs highly visible. Ensure that the buttons are bold and big and are of contrasting colors. Test the color, font and wording and positioning till you arrive at the best combination. Create custom CTAs using IP delivery based on buyer’s location.

13. Easy Sign-up

Allow shoppers to check out without mandating registration. Keep sign-up forms slim – avoid asking for more info than you need. Allow users to sign up using email address and password – avoid mandating user names.